Why we created “Social Networking in Real Life”

Needless to say, things get weird very quickly. And many of you agree. The video now has over 250,000 views and has been shared by MTV, TIME, Elite Daily and others.

So, why did we do it? Obviously, no one goes around poking other people or announcing their check-ins out loud. But that’s the point. We spend a lot of our lives on social media and tend to think all that sharing and tweeting is the same thing as networking. And while social media can be a great tool in building relationships, it’s not a substitute for it.

There’s more to your potential contact than his or her retweets or favorite listicles. We at RelSci believe it’s time to bring relationship building back into the real world. And that’s why we created MINE by RelSci, the app that lets you stay up to date on the real events in the lives of your current or potential clients, partners, vendors and colleagues. It doesn’t replace your relationships, it nurtures them.

If you haven’t already seen it, below is a video we recently teamed up to make with comedian and writer, Jena Kingsley, about what the world would be like if we behaved in real life as we do on social media.

RelSci is a technology solutions company that helps create competitive advantage for organizations through a crucial yet vastly underutilized asset: relationship capital with influential decision makers. Download our new app, MINE by RelSci, the free app that helps you stay on top of your network. 

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