By Haylin Belay
The Brief
In business, relationships are catalysts; they help get things done more quickly and efficiently. If your company is growth-oriented, you know how crucial it is to maintain and grow strategic relationships and partnerships. You also know it’s easier said than done. Luckily, technology is available that can help boost your tech stack and allow those relationships to flourish. Here are three reasons why investing in relationship mapping software is a critical step in your company’s growth.
In business, relationships are catalysts; they help get things done more quickly and efficiently. If your company is growth-oriented, you know how crucial it is to maintain and grow strategic relationships and partnerships. You also know it’s easier said than done. Luckily, technology is available that can help boost your tech stack and allow those relationships to flourish. Here are three reasons why investing in relationship mapping software is a critical step in your company’s growth.
1. Beyond the point of sale.
Building a business isn’t just about making the sale—it’s about what happens after. Nurturing your existing relationships with clients and collaborators is the key to meaningful growth. CRM platforms can be a powerful resource for organizing contact information, but relationship-mapping software goes the extra step, offering the functionality you need to stay connected with and, just as important, utilize, those contacts for new business opportunities.
2. The power of Big Data insights
Let’s face it: Your digital Rolodex is far too big to commit to paper—or to memory. But when it comes to getting your foot in the door at the critical moment, knowing exactly who knows who is a game-changing advantage. Relationship-mapping software quickly and easily sorts through this data, showing you existing connections and bringing you one step closer to the warm introduction you need.
3. Making the most of your relationship capital
Between college friends, former coworkers and other professional and social relationships, your network extends farther than you probably realize. Now, multiply that by every employee in your organization, and you’re looking at an enormous pool of untapped assets. By allowing you to visualize and leverage your company’s relationship capital at an enterprise level, relationship-mapping software helps ensure you don’t leave money on the table.
For more on how relationship mapping software can fit into your existing tech stack, and tips for choosing the right software for your company, check out “Why Relationship Mapping Is Critical to Your Enterprise,” a new white paper from Relationship Science.
RelSci provides a relationship capital platform that helps create competitive advantage for organizations through a crucial yet vastly underutilized asset: relationship capital with influential decision makers.
