The Brief
As the season premiere of Mad Men approaches, we’ve been thinking a lot about advertising relationships (okay, and what’s to become of Don Draper). A firm rich in relationship capital—one with a wealth of connections among top influencers—has access to more leads, can capitalize on bold opportunities while managing risk, and can better set and achieve its long-term goals. So, outside Sterling Cooper & Partners, who are the most well-connected CEOs in advertising?
As the season premiere of Mad Men approaches, we’ve been thinking a lot about advertising relationships (okay, and what’s to become of Don Draper). A firm rich in relationship capital—one with a wealth of connections among top influencers—has access to more leads, can capitalize on bold opportunities while managing risk, and can better set and achieve its long-term goals. So, outside Sterling Cooper & Partners, who are the most well-connected CEOs in advertising?
Click on the link below to see the full list of CEOs and their connections.
Methodology
Relsci has profiled more than three million influential decision makers and the organizations with which they are involved. The platform assesses the likelihood of a relationship between these influencers through proprietary algorithms that take into account qualitative and quantitative factors such as employment history, title, nonprofit involvement, organization size, industry, etc. Through these mapped out connections, we could determine the various relationships
across these CEOs and how strong the relationship is.
Relsci has profiled more than three million influential decision makers and the organizations with which they are involved. The platform assesses the likelihood of a relationship between these influencers through proprietary algorithms that take into account qualitative and quantitative factors such as employment history, title, nonprofit involvement, organization size, industry, etc. Through these mapped out connections, we could determine the various relationships
across these CEOs and how strong the relationship is.
About RelSci
RelSci is a technology solutions company that helps create competitive advantage for organizations through a crucial yet vastly underutilized asset: relationship capital with influential decision makers.
