The Brief
When Verizon announced its purchase of AOL for $4.4 billion this week, some wondered what a telecom behemoth and online content platform saw in each other to prompt such a merger. Turns out, it was nothing less than the future of digital advertising.
When Verizon announced its purchase of AOL for $4.4 billion this week, some wondered what a telecom behemoth and online content platform saw in each other to prompt such a merger. Turns out, it was nothing less than the future of digital advertising.
But what we wanted to know was, how did the two giants come together in the first place? Who helped facilitate the connection, and how heavily did the companies lean on their advisors to reach this deal?
Using RelSci data, we looked at the relationships between and across the organizations. We’ll let you decide what they mean and if behind-the-scenes connections played a role in this newest deal.
Relationship Summary
Verizon and Guggenheim also worked together during Verizon’s spinoff from Vodafone. Are
their firms’ relationships a reason they keep working together?
their firms’ relationships a reason they keep working together?
Relationship Summary
What brought Allen & Co to AOL? It could be the pitch and timing, or maybe a few behind-the-scenes relationships played a role.
RelSci is a technology solutions company that helps create competitive advantage for organizations through a crucial yet vastly underutilized asset: relationship capital with influential decision makers. Learn more about our leading relationship mapping software at relsci.com.
