The Brief
When Tiffany & Co. decided to target the luxury market, many had their doubts. Could the jeweler, who often split their market strategy across a few demographics, reach enough of the elite to maintain, and even grow, profits? Inspired by the recent Fortune article, “Tiffany’s bet on the 1% is paying off,” we decided to delve Tiffany & Co.’s access into luxury markets. Using Relationship Science data, we discovered how far their leadership teams’ networks reach and what industries they influence most.
When Tiffany & Co. decided to target the luxury market, many had their doubts. Could the jeweler, who often split their market strategy across a few demographics, reach enough of the elite to maintain, and even grow, profits? Inspired by the recent Fortune article, “Tiffany’s bet on the 1% is paying off,” we decided to delve Tiffany & Co.’s access into luxury markets. Using Relationship Science data, we discovered how far their leadership teams’ networks reach and what industries they influence most.
Relationship Summary
Access to Wealth
Access to Industries
RelSci is a technology solutions company that helps create competitive advantage for organizations through a crucial yet vastly underutilized asset: relationship capital with influential decision makers. Learn more about our leading relationship mapping software at relsci.com.
