Nonprofit Marketing: Why you’re making a bad impression


The Brief
These articles come from the nonprofit 
RelSci 5, our weekly newsletter for and about organizational leaders. Its curated articles and insights revolve around a different theme each week to help you do your job better. This week’s theme is Lessons Across Sectors. 

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1. Make a better first, second and third impression. 

People talk about the art of making a good impression, and it’s often associated with body language, conversational style, even wardrobe. But there are a host of other behaviors that define the way others perceive you, and they have nothing to do with your handshake

2. How to tell stories in 2015. 

As social media platforms and new story-telling tools proliferate, what sort of story-based marketing opportunities will be open to nonprofits and social enterprises in 2015, and how can they best leverage them? Eight young social entrepreneurs weigh in.

3. Serenity now. 

What do Ford, Target and Adobe know about productivity that the rest of us are missing out on? Turns out, the key to unlocking your employees’ potential might be as easy—and necessary—as breathing.

4. 5 lessons nonprofit boards should learn from each other. 

Every cause and organization requires unique strengths and traits of its board. Understanding these differences should be the key to building your own nonprofit’s board. From diversity to appropriate messaging, here are the five lessons you should be taking from boards in the arts, environmental conservation and human services.

5. Carpe Diem. 

This week in inspirational and aspirational news, Google CFO Patrick Pichette posted a notice of resignation on his Google+ page that, quite frankly, gave us a serious case of wanderlust. Pichette is leaving Google to travel and spend more time with his wife, because he couldn’t think of a reason to put it off any longer. But when it comes to work-life balance, Pichette is decidedly in the minority. Why is it so hard for the rest of us to follow his lead?


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