Never before have personal networks been this transparent and easy to dissect. But still, most forget how much potential they have for fundraising. “The WORST Way to Raise More Money for Your Non-Profit” by Joe Garecht looks at how closer relationships with donors not only increase their likelihood of giving a larger gift but also expand your pool of potential donors to those in their networks.
Building relationships is not easy. Relationships are a long term investment. They require conversations and outings that do not have specific asks. “You have to pick up the phone, go out for breakfasts, and lead tours around your office. Fundraising is a contact sport,” Joe writes. But if you can keep up your relationships, your cause will echo out far beyond your initial point of contact.
Learn more about Relationship Science and how our tools help you leverage your organization’s relationship capital so you can optimize your board and reach high-impact donors.