Best Practice: How smart is your company when it comes to intelligence?

Big data sources, such as Google Earth and even RelSci, have transformed what viable business models can be. But, as Estelle Metayer argues in her post on C2MTL, to really transform culture, senior leaders must embrace the data that can help their company uncover untapped market opportunities.

We’ve seen this play out across our business as well. Our most successful clients are those who have commitment from the entire enterprise, across the c-suite, board and regional heads. As information moves more freely between people—aided by technology—teams increase cohesion and departments improve communication. 

Is your organization making the most of the intel in its reach? 

Read full article here.

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