Newsworthy: “The Science of Donor Connection” Stanford Social Innovation Review

How do nonprofits, such as the YMCA, Nature Conservancy, and Yale University, get in front of the right donors? They go to RelSci, or their “magic book,” as Nancy Sims, President of the Robert Toigo Foundation, calls it.

Most nonprofits face a similar roadblock when it comes to donor acquisition: How to get that first introduction. But it is equally important to start that first conversation right. “The Science of Donor Connection” explores how leading nonprofits use the RelSci platform to get warm introductions to new donors and build stronger relationships from the start.

What would your organization do if it had the technology to never make a cold call again? Maybe it’s time to try a more scientific method.

Read full article here.

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