Cold calling or warm introduction? Pick the warm introduction

The Brief
The key to building quality connectionswhether they’re clients, partners, investors, or donorsis a warm introduction, or access to prospective contacts. The polar opposite of a cold call, good access is based on common ground, shared knowledge or mutual acquaintances. It establishes a foundation for your introduction and gives you an advantage in your proposal. With Relationship Science, it’s easier than ever to achieve that warm introduction; our profiles give you a well-rounded, in-depth view of your prospective contacts, and tools like Path Finder map out your mutual connections, who can provide that introduction. Just like that, access granted.

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